Stop Building Features Nobody Wants
Learn the prioritization framework that helps you balance user needs, business goals, and technical debt - while shipping products that actually matter.
Free printable Eisenhower Matrix templates for product managers. No email required.
See Digital Features
Sign up free with your work email
A Framework That Speaks Product Language
Created by President Eisenhower, this decision-making tool helps you sort the signal from the noise by categorizing work based on urgency and importance.
Urgent & Important
Critical issues - address immediately
Example: Production bug, security issue, launch blocker
Not Urgent & Important
Strategic work - protect this time
Example: User research, roadmap planning, vision work
Urgent & Not Important
Others' urgencies - push back or delegate
Example: Feature requests, status updates, most meetings
Not Urgent & Not Important
Distractions - eliminate ruthlessly
Example: Nice-to-haves, feature creep, vanity metrics
Stop building features that die in production. Focus on high-impact work that moves metrics.
Create boundaries around strategic work. Not every stakeholder emergency is your emergency.
Replace opinion-based prioritization with a clear framework backed by impact analysis.
Choose your format below
Features, bugs, meetings, research
Sort by user impact & business value
Built by PMs, for PMs who ship
All the benefits of paper, plus PM superpowers
"Add investigate payment bug urgent important"
Transcript:
"Research competitor pricing model next sprint"
AI Parsed Result:
Task: Research competitor pricing model
Due: Next sprint
Quadrant: Q2 - Important/Not Urgent
Visual organization across multiple products
Platform
User permissions redesign
Mobile
Push notification bug
API
Rate limiting implementation
Separate matrices for different products or quarters
Q1 Roadmap Tasks
Keep requirements, mocks, and data with tasks
Payment_Flow_PRD_v2.pdf
245 KB • PDF Document
API_Specification.docx
128 KB • Word Document
Mobile_Mockup_Final.jpg
1.2 MB • Image
Pro tip: All attachments are securely stored and can be viewed directly in the app without downloading.
Sprint planning, retros, stakeholder syncs - automated
Weekly Quizzes (Auto-recurring)
Team Meetings (Every Tuesday)
Office desktop, home laptop, phone - always current